Socio-demographic Characteristics and Customers' Visitation Pattern to Selected Ecolodges in Cross River State, Nigeria

Social demographic characteristics are critical factors that bolster visitation pattern in relation to choice of destination and increase marketability today's hospitality industry. This is a serious consideration for undertaken this study on the influence among tourists selected ecolodges Cross River State Nigeria. The survey was conducted National Park Obudu Mountain Resorts between December 2019 November 2020. Convenience sampling technique adopted administer 635 structured questionnaires at both locations. findings revealed information social respondents destinations. Regression result indicated income age significant socio-demographic variables predicted variation customers’ pattern. Designing marketing strategies ecolodge products/services based available visitors were canvassed policy implementation.